Neiman Marcus Launches New Luxury Niche Fragrance Houses Mind Games

Neiman Marcus has exclusively launched the latest in luxury, niche fragrance houses, Mind Games. 

 

Created by Alex Shalbaf of The Fragrance Group with world-renowned perfumer Christelle Laprade of Symrise, the fragrance collection represents the triumph of spirit that accompanies each victory, the strategies that take an opponent by surprise, the long tradition of excellence, and the infinite possibility each player holds. Mind Games is being marketed as a fascinating exploration of passion, prowess and unrivaled perception that is calculating, deceptive and devastatingly seductive, according to the company.

 

“The inspiration behind Mind Games is, first and foremost, a love and respect for artisanal fragrance-making and the complexity of its process,” said Alex Shalbaf, founder of Mind Games. “In addition to the inherent uniqueness of our compositions and small batch manufacturing process, we have prioritized sustainability in every aspect of production. We extensively research the ingredients we source and use in our blends, the environmental impact of how and when they are sourced, and how much is sourced at once. It is imperative that our methods and ingredients, along with the bottles and packaging, are sustainable. We are proud to say we have managed to create luxury products without a high environmental impact.”

Grand Master scent notes include black currant, rose water and pivoine for top; rose centofolia vitessence, kona coffee and wild violet for middle; and myrrh, incense, panettone and ebony wood as dry. 

 

J'Adoube scent notes include rouge groseille DI and mandarin oil Madagascar for top; bright red pomegranate and damascene rose for middle; and ambrostar, benzoin vintage leather, and patchouli oil Sulawesi as dry.

 

Checkmate scent notes include davana, champagne and rouge groseille DI for top; rose de mai, vitessence, rose bulgarian, magnolia and rose centifolia vitessence for middle; and tabac bourbon DI, patchouli leaves and tree moss for dry.

 

Caïssa scent notes include black licorice, pink peppercorn, cardamom and fougassette accord for top; tubeliane DI, ylang nadagascar, jasmine Egypt and white gardenia for the middle; and ambrocenide, cocoa bean and vegan musk for dry.

 

Each bottle of Mind Games retails for $345 for 100 ML exclusively at Neiman Marcus, mindgamesfragrance.com, and so-avant-garde.com.